Often underestimated,
regional press has an effective impact on sales, as well as increasing
awareness for new or existing acts. Many of the publications we use have
significant circulations within their area. This is a fantastic way for new or
established brands to pick up coverage (especially in site areas for festivals
or places where the band is related to), even if they are perhaps not yet
achieving much editorial space in the national press.
We have excellent
relationships with our regional journalists across all areas including the key
regions of Scotland and Wales. These areas are classed as National territories
for us and are therefore dealt with exactly as it would be at National Press
campaign level.
We
ensure that our regional database is constantly updated to include all the
latest publications and updated contact information.
We also cover online sites that represent the print
publications with which we deal.
This has enabled our coverage to have double the impact than previously
and capitalize on promoting to a younger demographic that tend to read their
local publication or magazine online.
